Privacy policy

What we collect, why we collect it, and how to have it deleted. Written in plain English, no boilerplate you have to decode.

Last updated: 13 November 2026

1. Who we are

AuraMod builds made-to-order automatic watches. Our workshop is in Kowloon, Hong Kong. For anything in this policy, write to [email protected] or call +44 7714 992517.

2. What we collect

Order information — name, billing and delivery address, email, phone, the configuration you built, and engraving text. We need this to make and ship your watch.
Contact information — anything you send through the enquiry form or by email, kept so we can answer you and follow up on the same thread.
Payment information — handled by our payment provider. We see the result of the transaction and the last four digits of the card, never the full card number.
Technical information — browser type, device, approximate location from IP, pages viewed, and referral source. Collected through cookies and server logs.

3. Why we use it

To build, engrave, pack and deliver your order, and to handle warranty and service work afterwards.
To answer enquiries and provide support.
To detect fraud and abuse, including screening orders and limiting form spam.
To understand which pages are useful — aggregate analytics only, not individual profiling for advertising.
To meet tax, customs and accounting obligations.

4. Cookies

We use a small number of first-party cookies for cart state and language, plus analytics cookies. You can block cookies in your browser; the configurator and checkout need the cart cookie to work.

5. Who we share it with

Carriers and customs brokers, to deliver the parcel and clear it through customs.
Payment processors, to take payment and handle refunds.
Our email and hosting providers, who process data on our instructions.
Authorities, where the law requires it.

We do not sell personal information, and we do not share it for third-party advertising.

6. International transfers

Our workshop is in Hong Kong and our suppliers are in several countries, so your information may be processed outside the country you ordered from. Where we transfer data out of the UK or the EEA, we rely on standard contractual clauses or an equivalent safeguard.

7. How long we keep it

Order records: seven years, because tax and warranty obligations run that long. Enquiries: two years from the last message. Analytics: 14 months. You can ask us to delete anything that is not needed for a legal obligation.

8. Your rights

You can ask for a copy of your data, ask us to correct it, ask us to delete it, or object to a particular use. Email [email protected] and we will respond within 30 days. If you are in the UK or the EU you also have the right to complain to your local data protection authority.

9. Security

The site runs over HTTPS. Access to order data is limited to the people who need it to build and ship. If a breach affects your rights, we will tell you and the relevant authority without undue delay.

10. Changes

If this policy changes materially we will update the date at the top and, for significant changes, email customers with an open order.