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Six builds

Start from one of these.
Then change it.

Each of these is a complete, tested specification — the same watch we would send you if you ordered it as it stands. Open one in the configurator and every layer becomes editable.

Start from blank What goes inside
Case40 mm · 316L
MovementSeiko NH35
CrystalSapphire
Water100 m
Build time5–7 days
Best seller

Steel · matte black · 60-minute bezel

The Diver 40

The build we make most often: a brushed steel case, a matte black dial that swallows reflections, and a 60-minute bezel that lines up exactly at twelve. On a steel bracelet it reads as a tool watch; on rubber it reads as a weekend watch.

Case40 mm brushed 316L steel
Bezel60-minute dive, steel insert
DialMatte black, printed indices
StrapSteel bracelet, 20 mm
£419from, incl. VAT
Build this base
Two-tone

Two-tone · sunburst blue · dual time

The GMT 40

Gold bezel on a steel case, a sunburst blue dial that shifts from navy to cobalt as you turn your wrist, and a dual-time bezel for a second timezone. The most dressed-up thing we make that still takes a knock.

Case40 mm steel with gold-plated bezel
BezelDual time, two-tone insert
DialSunburst blue, applied indices
StrapTwo-tone bracelet, 20 mm
£529from, incl. VAT
Build this base
Dress

Gold · mother of pearl · leather

The Dress 40

A gold-plated case, a mother of pearl dial that is never quite the same colour twice, and dauphine hands thin enough to disappear at arm's length. Built for a suit, worn with everything.

Case40 mm gold-plated 316L
BezelSmooth, polished
DialMother of pearl
StrapBrown leather, 20 mm
£459from, incl. VAT
Build this base
Everyday

Black PVD · forest green · NATO

The Field 40

Black PVD case, forest green dial, sword hands with lume, and a green NATO strap you can wash. The least precious watch we make, and the one customers say they reach for most.

Case40 mm black PVD steel
BezelSmooth, matte
DialForest green, lume indices
StrapGreen NATO, 20 mm
£389from, incl. VAT
Build this base
Open-worked

Steel · skeleton dial · fluted bezel

The Skeleton 40

The movement is the dial. An open-worked plate shows the balance wheel doing its work, framed by a fluted steel bezel. Slower to build, and the one we enjoy assembling most.

Case40 mm brushed 316L steel
BezelFluted, polished
DialOpen-worked skeleton
StrapMilanese mesh, 20 mm
£499from, incl. VAT
Build this base
New

Black PVD · sunburst blue · rubber

The Midnight 40

All black except the dial. A PVD case and dive bezel make the sunburst blue read almost navy until light hits it. Red-tipped seconds hand, black rubber strap — the cheapest way into a full build.

Case40 mm black PVD steel
Bezel60-minute dive, PVD
DialSunburst blue
StrapBlack rubber, 20 mm
£379from, incl. VAT
Build this base

Nothing here fits?

Build it from an empty case instead.

The configurator starts blank too — no base, no preset, just six decisions.

Open the configurator