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The atelier
We build watches
the slow way.
A small workshop, a short list of parts, and no interest in selling you a watch you did not choose.
AuraMod started with a frustration. Buying a watch usually means choosing between what a brand decided to make and what you actually wanted. Six dial colours, one of which you like. A bracelet you will replace anyway. A case size picked for a market, not a wrist.
So we built the other version: a fixed, honest core — 40 mm, 316L, sapphire, an NH35 we can service anywhere — and everything cosmetic opened up. Case finish, dial, bezel, hands, seconds hand, strap. You choose; we assemble, regulate and test.
Nothing is assembled until it is ordered. There is no warehouse of finished watches here. Your order becomes a picking list, then a watch, then a timing sheet with your build reference on it.
We are a small team. The person who answers your email is the person who can tell you whether the fluted bezel will look right with the salmon dial — usually because they have built that combination and have an opinion about it.
How we work
Three rules we do not bend
Only parts we stock
Every option in the configurator is a part on the shelf. No dropshipping, no substitutes, no “similar” dial arriving instead of the one you picked.
Tested, not assumed
Timegrapher, pressure test, visual check. The timing sheet in your box is your watch's, not a generic spec sheet.
Say what it is
Plated, not solid gold. PVD, not ceramic. An NH35, not “Swiss-inspired”. You should know exactly what you are buying.
Say hello
Ask us anything before you order.
Combination advice, sizing, engraving, parts for a home build — email is the fastest way to reach the bench.