Made to order · one at a time
Ten decisions — case, bezel and insert, chapter ring, dial, hands, GMT hand, seconds, date magnifier and strap, from 300+ photographed parts. We assemble, regulate and pressure-test every build in our own workshop, then ship it tracked. Each combination leaves as a real, wearable automatic watch.
How it works
Begin from a blank 40 mm case, or from one of six workshop builds we already know works — the Diver, the GMT, the Dress, the Field, the Skeleton, the Midnight.
Case finish, dial and dial logo, bezel and insert, chapter ring, hands, GMT hand, seconds hand, date magnifier and strap. The preview and the price update live, so you always know what you are getting.
Five to seven working days in the workshop: assembly, regulation, pressure test, timing check. Then tracked, insured delivery to your door.
The collection
Every model is a starting point, not a finished article. Open one in the configurator and change whatever you like — the case, the dial, the strap, all of it.
Specification
Options change how a watch looks. These do not change — they are the floor, not the upgrade.
What you can change
Each layer is a real part we stock — not a filter over a picture. The other four (chapter ring, GMT hand, date magnifier, dial logo) work the same way.
01
33 cases
Brushed 316L steel, gold and rose-gold plating, black PVD, two-tone. Datejust, Nautilus, Octo and pilot shapes — all 40 mm, all on the same crystal.
Pick a case
02
79 dials
Baton, arabic, roman, skeleton, open-heart, meteorite, carbon-forged. Every dial is shot flat on the bench, so the colour you pick is the colour that arrives.
Pick a dial
03
43 parts
Four metal rings and 39 ceramic inserts — dive, GMT, dual time, arabic, plain, or none at all for a cleaner edge.
Pick a bezel
04
23 sets
Benz, baton, nautilus, snowflake, dolphin and skeleton — in steel, gold, rose gold and black, lume-filled where it counts.
Pick hands
05
32 styles
Lollipop, flash, benz, plain — or delete it entirely and let the dial breathe as a two-hand watch.
Pick a seconds hand
06
68 straps
Oyster, jubilee and nautilus bracelets, waffle and FKM rubber, NATO and nylon. All 20 mm, quick-release on request.
Pick a strap
Add-on · last step
Personalisation
One line, up to 40 characters, cut on the outside face of the case back or along the outer face of the strap. $19 flat per engraving, however long the line is — both places, $38. We send a proof of the exact layout before anything is cut, so a typo never reaches the bench.
Before you order
“Will it look like the preview?”
It is the same artwork. The configurator renders the very layer files the watch is built from — not a 3D approximation of them. What you approve on screen is what goes on the bench.
Answered before ordering“How accurate is it, really?”
We regulate to +8 / −5 seconds a day dial-up with beat error under 0.4 ms, then run 24 hours on the bench. You get the timegrapher readout with the watch, including the positions that look worse.
Measured, not claimed“What if I don’t like it?”
Fourteen days to return it unworn, in its box. We pay the return label and there is no restocking fee. A watch you keep out of obligation is a bad watch.
14-day returnsWe do not commission, edit or invent customer reviews. If we ever quote a customer, we ask first and publish the wording as written.
Questions
The four things people want to know before configuring a watch. Everything else is on the FAQ page.
Yes. The preview is built from the same layer files we use to specify the build, and every option is a part we hold in stock. If a combination cannot be assembled we remove it from the configurator rather than show it.
Five to seven working days from order to dispatch. That covers assembly, regulation on a timegrapher, pressure testing and a final visual check.
Yes — 14 days from delivery, unworn and in the original packaging. Custom builds are still covered, as long as the watch has not been worn or sized.
Cases, dials, bezels, hand sets and straps are all available separately for people building at home. Email us with the configuration you have in mind and we will quote it.
Your turn
Open the configurator and start from a blank case — or from a build we already know works.
